Simple Girl In A Complex Technological World

Multimedia: Satisfying The Short Attention Span

Posted on: December 5, 2008

When it comes to the Web, I’m the ultimate example of someone with a short attention span. If there are no interesting photos, a video or some kind of interactive feature to keep me reading an article, I’m gone. This is where multimedia comes in and why so many online newspapers, such as the New York Times and Wall Street Journal are integrating multimedia. The bottom line is, people don’t have the attention span to read a text only article, we do however have the attention span to watch longer online videos.

In a New York Times article, the web site Hulu.com is discussed. Now that is a site that can hold my attention. In addition to having a large library of movies and sitcoms, Hulu also has episodes of The Daily Show and various Fox News reports. During the Presidential Election, Hulu also had full length videos of the debates online.

As mentioned above, due to Hulu and other online video sites success with holding the attentions of an ADD World, online news sites have recognized the need to add multimedia elements such as Flash, to their articles to keep eyeballs on their articles.

Although multimedia hasn’t been fully integrated on all news sites, it is an idea being developed and in the near future, should be expected to be seen much more often as far as interactive content. For now, those with attention spans such as myself will continue to sift through articles to find those that keep us from being bored off the page.

Below is an example of a hulu.com clip. Enjoy!

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